您選擇的商品

Broadway through Covid-19: Can the Show Go On?

Kyle Maclean; Jessica Ross;

商品編號:9B20E018
出版日期:2020/10/14
再版日期:2020/10/14
商品來源:
商品主題:Management Science
商品類型:Case (Pub Mat)
涵蓋議題:Covid-19;Broadway;sample size
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2020

In April 2020, amid the global pandemic resulting from the spread of Covid-19, the president of the Broadway League, which represented theatre owners, producers, presenters, and general managers for Broadway and across North America, faced a challenge. On March 12, 2020, Broadway had suspended all plays and musicals. The president and her team needed to determine when Broadway might be able to reopen, what the Broadway League should be communicating to producers and guests, and what the reopening of Broadway would look like amid the global coronavirus pandemic. However, to reach these decisions, she first needed to determine the reliability of the recently released New York State antibody study and estimate the true prevalence of antibodies in the population.

教學手冊:8B20E018;
補充材料: