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Intrigue Media: Growing the Video Advertising Network

June Cotte; Ken Mark;

商品編號:9B20A023
出版日期:2020/04/16
再版日期:2020/04/16
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:advertising network;local
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Information; Media & Telecommunications;
事件年度:2019

Guelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer environments in Southwestern Ontario. The network reaches 1.5 million potential customers per month, and targets local small businesses wanting to expand their customer base. The business development manager at Intrigue has been tasked with developing a business plan to grow this video advertising network. She is reviewing several options, one of which includes the opportunity to seek outside investment.

教學手冊:8B20A023;
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