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McDonald’s in India: Not a Happy Meal (en Francais)

Paul W. Beamish; Pooja Gupta; Madhvi Sethi;

商品編號:9B19MF129
出版日期:2020/11/26
再版日期:2020/09/28
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Partner selection;Conflict;Cultural distance;Hiring & employment
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:India; United States
產業:Accommodation & Food Services;
事件年度:2017

In September 2017, news spread of McDonald’s India terminating its franchise arrangement with its joint venture (JV) in India. The termination notice was the newest step in the saga of the conflict between the two JV partners—US-based McDonald’s and the Indian partner Vikram Bakshi of Connaught Plaza Restaurants Limited (CPRL). McDonald’s entered India in 1996 through a JV that was originally seen as the perfect combination to share investments, reduce risks, and succeed. The events between 2013 and 2017 showed that this was not true, and many reasons were suggested in the media for the problems—strategy, team, resources, and a mismatched value system. Did the former franchise holder CPRL have a legal right to use the McDonald’s name anymore? Could the partners resolve their differences?

教學手冊:8B19M129;
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