Amalsad Cooperative: Process Innovation in Commodity Trading
商品編號：9B19M052
出版日期：2019/06/18
再版日期：2019/06/18
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Cooperatives;Innovation;Strategic Marketing;Supply Chain
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：India
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2017
In June 2017, executives from Amalsad Vibhag Vividh Karyakari Sahakari Khedut Mandali Ltd. (Amalsad Cooperative) met to consider possible changes to the cooperative’s interventions in commodity marketing, particularly, whether further interventions would benefit member farmers. Linking a unique reward and penalty scheme to the grade supplied by the farmers and directly supplying produce to the terminal market in Delhi had resulted in a 15 per cent increase in the farmers’ income. Streamlining the entire process—from receiving the commodity, grading and sorting the supply, to paying the farmers—had considerably reduced delays. The chairperson of the Amalsad Cooperative, which covered farmers from 17 villages near the town of Amalsad, in India, was pleased that reengineering the commodity marketing process had not only fetched a better price but had also eliminated the inefficiencies associated with marketing through the traditional channel—the Agricultural Produce Marketing Committee trading yards, or mandies. However, he wondered whether further refining the grades would enhance the income of the members and asked his executives what other processes could be modified to benefit the members, especially in rendering services.
教學手冊：8B19M052;
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