Growing Trafalgar Ales, Meads & Distillery
商品編號：9B19M018
出版日期：2019/03/28
再版日期：2019/03/28
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：leadership;turnaround;launch
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Canada
產業：Manufacturing;
事件年度：2018
In February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved in the industry at the brewers association level. What they needed, it seemed, was a better understanding of the opportunities in front of them. The co-owners had to decide where they should focus their attention and their resources. Their challenge was how to grow the brewery—do more of the same, or launch products in other categories?
教學手冊：8B19M018;
補充材料：