Dalian Zhangzidao Chuo Cold Logistics Co., Ltd.: Vertical Integration
商品編號：9B19M010
出版日期：2019/02/13
再版日期：2019/02/11
商品來源：Ivey
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：cold chain;supply chain;aquatic products;vertical integration;forward integration;backward integration;
難易度：5 - MBA/Postgraduate
內容長度：8 頁
地域：China
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2017
The chief executive officer of Dalian Zhangzidao Chuo Cold Logistics Co., Ltd., a Chinese company that specialized in cold chain storage and logistics services for imported frozen aquatic products supply chain, faced a series of urgent decisions. Since beginning operations in 2014, the company’s business volume had increased faster than other enterprises in the industry. However, in 2017, the company still faced the typical dilemma of enterprises in its industry—a lower net profit margin. As a middle link in this supply chain, the company was in fierce competition with upstream suppliers, downstream buyers, and horizontal competitors. The chief executive officer faced some tough choices: Was the company capable of implementing a vertical integration strategy to enhance its competitive advantages? If so, should the company pursue forward integration or backward integration? And how could the company achieve vertical integration, given its current circumstances?
教學手冊：8B19M010;
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