Cinepolis S.A. de C.V. and KLIC: Rising to the Streaming Challenge
商品編號：9B19A010
出版日期：2019/03/22
再版日期：2019/03/22
商品來源：Ivey
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：brand extension;strategy;niche market;streaming video
難易度：3 - Undergraduate
內容長度：12 頁
地域：Mexico
產業：Information; Media & Telecommunications;
事件年度：2017
Cinepolis S.A. de C.V. (Cinepolis), an innovative private Mexican firm—and one of the largest movie theatre companies in the world—had developed an over-the-top (OTT) streaming product, KLIC, and launched it in Mexico. But by late 2017, the Mexican OTT market had become competitive and crowded, with Netflix, Claro Video, Blim, Amazon Prime Video, iTunes, and others in the space. KLIC initially faced challenges with finding a proper niche and had not yet achieved profitability. Cinepolis wanted to make the product successful and hoped that interesting synergies between its movie theatre business and the new streaming unit could be found.
教學手冊：8B19A010;
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