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The Pearl Industry: Is There a Market Opportunity?

Liu Su; Alex Beamish; Paul Beamish; Mila Bojic;

商品編號:9B18M165
出版日期:2018/10/25
再版日期:2018/10/25
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Gen Exp)
涵蓋議題:industry analysis;competitive strategy;marketing plan;retail
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada; China
產業:Agriculture; Forestry; Fishing and Hunting;
事件年度:2018

In May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many retail options. Or was there a reason why pearls—such a timeless product—did not present more of a dynamic market opportunity in the West?

教學手冊:8B18M165;
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