Competing with Patanjali: Can You Bend Like the Baba?
商品編號：9B18M039
出版日期：2018/04/24
再版日期：2018/04/24
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：competitive response;nationalism
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：India
產業：Other Services;
事件年度：2017
Since being founded in 2006, Patanjali Ayurved Ltd. had emerged as a major player in India’s fast-moving consumer goods sector. The company differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, social welfare motives, and natural/Ayurvedic ingredients. In combination with low prices and a low-cost position, this strategy challenged the incumbent multinational and conventional Indian competitors. As a result, competitors, including Hindustan Unilever Ltd., Colgate-Palmolive India, Dabur India Ltd., and Sri Sri Ayurveda, had to decide how to respond to this new competitor and capitalize on the growth opportunities in the Indian market.
教學手冊：8B18M039;
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