Toon: Enecos's Smart Platform for Selling Less Energy to the Home

Steve Muylle; Niraj Dawar;

商品編號：9B18A065
出版日期：2018/12/05
再版日期：2019/03/22
商品來源：Ivey
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：platform;strategy;energy;competitive positioning;international expansion;innovation
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Netherlands
產業：Utilities;
事件年度：2017

Eneco Group, the second largest utility company in the Netherlands, launched a smart thermostat, Toon, that served as a platform for energy management services. Toon quickly became the gold standard for smart homes in the Netherlands. In January 2017, top management needed to discuss the strategic priorities to keep Toon’s lead and hold off the competition.

教學手冊：8B18A065;
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