Nukkad, the Chaitastic Teafe: Consider Efficacy in Growth Options
商品編號：9B18A003
出版日期：2018/01/26
再版日期：2018/01/26
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：social entrepreneurship;franchising;expansion strategy;retail;start-up
難易度：5 - MBA/Postgraduate
內容長度：11 頁
地域：India
產業：Accommodation & Food Services;
事件年度：2016
In December 2016, the founder of Nukkad, The Chaitastic Teafe Pvt. Ltd. (Nukkad), an organized tea cafe retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafes based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed youths with speech- and hearing-related disabilities. Its founder’s aim was to expand Nukkad to more locations so that more people with these disabilities could be employed and a larger customer base could be reached. What was the best way to achieve this aim? Should he continue expanding with his own outlets (traditional expansion) or through franchising? If the latter, what type of franchising model should Nukkad follow?
教學手冊：8B18A003;
補充材料：