Lagom Kitchen + Brewery: A Quest for Survival
商品編號：9B17M128
出版日期：2017/08/22
再版日期：2018/03/23
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：external environment analysis;industry analysis;dynamic strategy;PESTEL analysis
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：India
產業：Accommodation & Food Services;
事件年度：2016
On the evening of September 30, 2016, the founder and chief executive officer of Lagom Kitchen + Brewery (Lagom) surveyed his newly opened microbrewery and restaurant with pride. He had put a great deal of hard work, time, and money into this venture; in the past two years, Lagom had required an investment of US$1 million. Yet the business’s Gurgaon location, within India’s Delhi National Capital Region, had failed to deliver the footfall that the founder had expected. Lagom was at the centre of an information technology corporate park where more than 10,000 employees worked, and was surrounded by many business parks and malls. However, fewer companies had moved into these spaces than anticipated, which was affecting Lagom’s sales. Should the founder alter Lagom’s product offerings or increase the price of the menu items? Should he increase the focus on corporate customers by undertaking exclusive tie-ups, or should he increase Lagom’s social marketing efforts to attract customers from nearby condominiums? Lagom’s founder had only two weeks to act before the restaurant’s financial situation became critical.
教學手冊：8B17M128;
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