Shaw Communications: Becoming a Connectivity Pure Play?
商品編號：9B17M072
出版日期：2017/05/12
再版日期：2017/07/25
商品來源：Ivey
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：vertical integration;diversification
難易度：4 - Undergraduate/MBA
內容長度：18 頁
地域：Canada
產業：Information; Media & Telecommunications;
事件年度：2015
In late 2015, the chief executive officer of Shaw Communications was considering whether to reduce or divest the company’s media assets. Shaw Communications had been founded as a cable television provider and, over the years, had grown its consumer connectivity businesses to include Internet services, satellite television, landline telephony, and, most recently, cellular network services. Similar to most other major Canadian telecommunications companies, Shaw Communications had acquired media assets, including the Global Television Network and specialty channels such as History and Treehouse. Selling all or, some, of these media assets would strengthen the company’s balance sheet and help finance the expansion of its cellular network. The company’s chief executive officer needed decide how important media assets were to the company’s core strategy.
教學手冊：8B17M072;
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