Amazon's KiranaNow: The Indian Online Grocery Market
商品編號：9B17M038
出版日期：2017/03/07
再版日期：2017/03/07
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：e-commerce;e-retail;online grocery;PESTLE;sustainability
難易度：5 - MBA/Postgraduate
內容長度：14 頁
地域：India
產業：Retail Trade;
事件年度：2016
In 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a space for itself in the online grocery market, KiranaNow faced challenges related to merchandising, managing human resources, customer perceptions, and technology hurdles, including the question of whether its chosen business model was sustainable. The company needed to overcome these challenges to find success in the Indian online grocery market.
教學手冊：8B17M038;
補充材料：