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American Idiot: The Value of Billie Joe Armstrong

Kyle Maclean;

商品編號:9B17E013
出版日期:2017/10/24
再版日期:2017/10/24
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Pub Mat)
涵蓋議題:Broadway;star;theatre
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2010

In October 2010, Ira Pittelman, lead producer of the Broadway musical American Idiot, had to evaluate one week's grosses from when star musician, Billie Joe Armstrong, was put into the show in New York City. The rock star had been enthusiastic about filling in for an actor in the musical based on an album by his band, Green Day. Audiences had also been enthusiastic, and revenues for the play were up. The producer had to determine whether Armstrong was the source of the increased revenue and, if so, how much his performance had contributed. He needed to determine how to respond should Armstrong offer to act in the musical again. Should he accept such an offer? How much compensation should he offer the star?

教學手冊:8B17E013;
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