Agoda: People Analytics and Business Culture (A)
商品編號：9B17C024
出版日期：2017/07/19
再版日期：2017/07/19
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：data analytics;human resources;leadership;organizational design
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Thailand
產業：Information; Media & Telecommunications;
事件年度：2016
In the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives worked at transforming Agoda into an organization that emphasized people and development, they faced various challenges related to collecting, managing, and leveraging large volumes of data.
教學手冊：8B17C024;
補充材料：9B17C025;