Uni-President: Crisis Management Strategy
商品編號：9B17A066
出版日期：2017/12/12
再版日期：2017/12/12
商品來源：Ivey
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：marketing communication;product management;brand management;crisis communication
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Taiwan
產業：Manufacturing;
事件年度：2015
On January 16, 2015, the director of the public affairs division of Uni-President Enterprises Corp. (Uni-President) reflected on growing safety concerns in the food industry. At the time, organizations operated in an uncertain environment, marked by varied suppliers of raw materials, changing government policies and regulations, and shifting consumption choices. As business environments grew ever more uncertain, the likelihood of a product crisis increased. The food industry was especially vulnerable, and large food manufacturers confronted difficult situations in which their hard-won reputations could be destroyed by a single crisis. Even with its strong track record and reputation, Uni-President could not have avoided the consequences of a 2014 food scandal. Although Uni-President had survived the recent spate of food safety crises, more would be likely to come. Was Uni-President’s crisis management approach sufficient, appropriate, and effective? What should Uni-President do going forward?
教學手冊：8B17A066;
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