NourishCo. Beverages Ltd.: Making New Inroads
商品編號：9B17A062
出版日期：2017/11/27
再版日期：2017/11/27
商品來源：Ivey
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：bottom of the pyramid;segmentation;targeting;positioning
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：India
產業：Accommodation & Food Services;
事件年度：2016
NourishCo Beverages Ltd. (NourishCo) was founded as a fifty–fifty joint venture between one of the world’s best-known companies, PepsiCo India Holdings, and one of India’s most respected and trusted brands, Tata Global Beverages. The long-term corporate vision of NourishCo was to focus on the health and wellness needs of India. In May 2016, after a considerable amount of investment in product, packaging, manufacturing, and innovation, NourishCo had successfully met the objectives of its business model. The company wanted to continue its expansion nationwide. NourishCo had a distinct, low-cost, and effective business model. However, the low barriers to entry in this segment could lead to fierce competition. To retain its first mover advantage and achieve financial viability, it needed to move quickly to become a national company. How could NourishCo strike a balance between managing cash flows and expansion?
教學手冊：8B17A062;
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