mymuesli: New Markets for Customized Breakfast Cereal
商品編號：9B17A055
出版日期：2017/10/31
再版日期：2017/10/25
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：market selection;industry analysis;SWOT;internationalization
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Germany
產業：Accommodation & Food Services;
事件年度：2017
In 2017, the German company mymuesli GmbH (mymuesli) was operating in six European countries. Having begun to successfully distribute its customizable organic breakfast cereals online, mymuesli built on its growing popularity by opening stores in various cities across Germany, Austria, Switzerland, the Netherlands, and Sweden, where the most popular versions of the product were sold. The relatively young company differentiated itself with its customizable, premium organic products, and relied on its strengths to adapt to lifestyle and health trends. After a conversation in early 2017 with fellow hotel guests hailing from different European countries, the three founders of mymuesli were convinced that entering new countries might be a promising option for the company’s future growth. They began to analyze the maturing industry and its impacts on the company's growth plans.
教學手冊：8B17A055;
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