The Kitchener Rangers Hockey Club: Skating into the Future
商品編號：9B16M160
出版日期：2016/09/29
再版日期：2016/09/29
商品來源：Ivey
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：sports management;hockey;strategy;nonprofit;expansion;corporate sponsorship;corporate governance
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Canada
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2015
In 2015, the chief operating officer of the Kitchener Rangers Hockey Club had to consider short- and long-term options to maintain and increase the success of the organization. Given its strong community support, the Kitchener Rangers Hockey Club was in the enviable position of having an 800-person waiting list for season tickets; however, this scenario caused a perception that games were always sold out, which discouraged a new generation of fans from attending. Given the organization's nonprofit governance model, any plan the chief operating officer considered would have to be adopted by the players and staff, as well as ticket holders, fans, local municipalities, and community residents. Possible courses of action included building a larger stadium, leveraging new marketing opportunities, and bidding for control of stadium concessions. How could the Kitchener Rangers Hockey Club continue its success while attracting a new generation of fans?
教學手冊：8B16M160;
補充材料：