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Cameron Auto Parts (A)

Paul W. Beamish; Harold Crookell;

商品編號:9B16M043
出版日期:2016/03/24
再版日期:2016/03/24
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Corporate strategy;exporting;licensing;joint venture
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:United States; United Kingdom
產業:Manufacturing;
事件年度:2013

This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A sequel to this case is available, titled Cameron Auto Parts (B), 9B16M044.

教學手冊:8B16M043;
補充材料:9B16M044;