JCB Construction Equipment: Made in India for the World
商品編號：9B16M039
出版日期：2016/03/21
再版日期：2016/03/17
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：construction equipment;subsidiary;infrastructure sector;dealership;indigenization;global;complementors;innovation.
難易度：5 - MBA/Postgraduate
內容長度：8 頁
地域：India; United Kingdom
產業：Construction;
事件年度：2014
In November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficult terrain, coupled with the recent infrastructure downturn in the country, posed great risks to this large investment. As the management of the privately owned company evaluated the viability of this investment decision, it faced a tough question: How should JCB sustain its market position in such a competitive, demanding, and dynamic Indian construction equipment market, given the tough challenges it faced?
教學手冊：8B16M039;
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