FotoNation: Leveraging International Knowledge Connectivity
商品編號：9B16M021
出版日期：2016/03/04
再版日期：2016/01/28
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：New venture;global knowledge networks;facial recognition;algorithms;cameras;R&D;Omron;Arcsoft;consumer electronics;digital;imaging;IP;intellectual property;smartphone;acquisition;photo correction
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：Ireland; Romania; United States
產業：Professional; Scientific; and Technical Services;
事件年度：2008
In 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romania, Ireland, and the Western United States. However, after being acquired by Tessera Technologies in 2008, FotoNation had to relocate its top management team from Ireland to the headquarters of Tessera Technologies in the United States. FotoNation’s management had some difficult decisions to make in light of the acquisition. How would a research-based product fit into the grand scheme of Tessera Technologies? How would FotoNation compete with larger industrial players, while coping with the relocation of its top-tier staff?
教學手冊：8B16M021;
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