LifeCell International: Gifting Futuristic Life Care
商品編號：9B16M018
出版日期：2016/02/11
再版日期：2016/02/11
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Stem cell banking, product scalability, emerging economies, intermediaries & institutions, blue ocean
難易度：5 - MBA/Postgraduate
內容長度：17 頁
地域：India
產業：Health Care Services;
事件年度：2015
LifeCell International, a stem cell banking service in India, reduced its subscription pricing in 2013. The managing director and chief executive officer was considering the effects of this price differentiation strategy on his efforts to make regenerative health care affordable in India. He needed to address several critical issues, including improving awareness of regenerative therapies, disseminating product information, increasing market penetration, evaluating the new price structure, and continuing to support technological advancements.
教學手冊：8B16M018;
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