Greendust: Revolutionizing the Returns Process
商品編號：9B16D010
出版日期：2016/08/25
再版日期：2016/08/25
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：reverse logistics;green marketing;remanufacturing;retail returns
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：India
產業：Transportation and Warehousing;
事件年度：2014
GreenDust, a company established in 2009, sold branded, unused, seconds, surplus, and refurbished products at low prices. This traditionally had been an unorganized sector. With increased pressures on the bottom line, rapid changes in technology (and fast obsolescence), strategies of channel cleaning by the competition, and imminent e-waste regulations enforced by the Indian government, GreenDust tried to mitigate these factors by revolutionizing the returns management of consumer goods by streamlining it. While it succeeded in reducing the high costs associated with product returns, the company had to determine whether its business model was sustainable in 2014. Could GreenDust succeed in other emerging markets? How could the firm leverage its strength as an environmentally sustainable business?
教學手冊：8B16D010;
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