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Honda Canada (A): Tsunami and Communications

Mary Weil; Dina Ribbink; Ramasastry Chandrasekhar;

商品編號:9B16D004
出版日期:2016/03/23
再版日期:2016/03/23
商品來源:Ivey
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:Supply chain;crisis communications;just in time;cultural differences
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Canada, Japan
產業:Manufacturing;
事件年度:2011

Honda Canada was coping with a communications and supply chain crisis after a triple disaster — an earthquake followed by a tsunami and a nuclear meltdown — that hit Japan in March 2011. Honda’s worldwide supply chain was characterized by a just-in-time, single-source approach, wherein the supplier for each component provided the best quality at the lowest price. The approach normally ensured economies of scale but now, in an abnormal time, Honda’s supply chain was vulnerable. In the short term, Honda Canada had to manage the chaos through effective communication with its stakeholders. In the long term, it had to ensure checks and balances in its supply chain. See supplemental case 9B16D005.

教學手冊:8B16D004;
補充材料:9B16D005;