GE China Technology Center: Evolving Role in Global Innovation
商品編號：9B15M099
出版日期：2015/10/13
再版日期：2015/10/21
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Research, development, emerging markets, China
難易度：5 - MBA/Postgraduate
內容長度：18 頁
地域：China
產業：Health Care Services;
事件年度：2013
This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center in Shanghai after bringing its technologies and products to China. In the first few years, the focus of the China Technology Center was to build local engineering teams, learn about customer needs, determine successful marketing strategies, and to develop relationships with local suppliers in order to reduce costs. Over time, the China Technology Center developed its “In China for China” strategy by adjusting its own products and designs to adapt to the local market, while still developing innovative technologies and products to address China’s toughest challenges — such as those encountered in the healthcare industry. This strategy was very successful; some innovations from the China Technology Center were used in other emerging markets as well as in U.S. and European markets — a process that is known as reverse innovation.
教學手冊：8B15M099;
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