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Fishbay.in - Fishing on the Net

Sivakumar Alur; Sulagna Mukherjee; Dina Ribbink;

商品編號:9B15A020
出版日期:2015/06/01
再版日期:2015/06/01
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Online, business to business;restaurant;pricing;
難易度:5 - MBA/Postgraduate
內容長度:9 頁
地域:India
產業:Retail Trade;
事件年度:2013

Fishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting individual consumers or shift his focus to the restaurant business.

教學手冊:8B15A020;
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