Malaysia's Genting: Gambling on the West
商品編號：9B14M106
出版日期：2014/09/22
再版日期：2014/09/22
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Acquisition, strategy, global business, internationalization, United Kingdom, United States, Malaysia
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United Kingdom, United States, Malaysia
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2010
Genting, a gaming company that monopolizes the Malaysian market, entered the U.K. gaming market in 2004 and faced competition from established players, different customer preferences across casinos in the United Kingdom, and changes in the British government’s gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the market was still new to it. In operating casinos with different but established brand names to cater to different market needs, Genting faced the challenge of creating a single corporate identity. In spite of its challenges in the United Kingdom, Genting Malaysia has seized the opportunity to enter the U.S. market with its unique set of challenges, again through a local acquisition, with the strategic goal of continuous expansion of the gaming business in the United States. Is this the right move for Genting? What are the risks and opportunities?
教學手冊：8B14M106;
補充材料：
|