您選擇的商品

EADS/Airbus: Vision 2020

Rosi Ji; Thorsten Knauer; Momo Schafer; Friedrich Sommer; Jil Wehlmann;

商品編號:9B14M028
出版日期:2014/05/06
再版日期:2014/05/02
商品來源:Ivey
商品主題:Accounting; General Management/Strategy; International Business
商品類型:Case (Library)
涵蓋議題:Aerospace;defence;portfolio decisions;product-market decisions;corruption;Europe
難易度:4 - Undergraduate/MBA
內容長度:19 頁
地域:Europe
產業:Manufacturing;
事件年度:2012

EADS N.V. (EADS), Europe’s leading aerospace and defence company, is reviewing its strategic positioning. EADS had planned to merge with a British company to form the world’s largest aerospace company, but the merger failed mainly due to resistance from government shareholders. As a result, the firm cannot achieve its major strategic goals that were tied to the merger. In the highly competitive aerospace industry and despite also facing production issues and a corruption investigation, the firm’s management must revise both its short-term goals and future action plan.

教學手冊:8B14M028
補充材料: