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Sawchyn Guitars: Can an Old Business Learn New Tricks?

Meredith Woodwark; Matthew Wong;

商品編號:9B13M084
出版日期:2013/08/23
再版日期:2013/08/23
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Small Business Management;Change Management;Opportunity Assessment;Canada
難易度:2 - Intro/Undergraduate
內容長度:13 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2011

AWARD WINNING CASE - Laurier School of Business and Economics Best Case Award 2013. The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musical instrument haven for the local music community through a proper storefront. After opening a new retail location, public reception to the new store is overwhelmingly positive, but the success in new business lines restricts the capacity to build new instruments. Despite the enthusiastic response to the store, the business is experiencing unanticipated growing pains related to managing small-business growth.

教學手冊:8B13M084
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