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Safe Water Network in India

Neena Sondhi; Sajjan Raj Singhvi;

商品編號:9B13A047
出版日期:2014/02/03
再版日期:2014/01/31
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Social marketing;consumer attitude;change;sustainable marketing;rural consumers;India
難易度:5 - MBA/Postgraduate
內容長度:17 頁
地域:India
產業:Social Advocacy Organizations;
事件年度:2010

Safe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was supported by prominent Indian and international companies who not only provided monetary support but also extended assistance in terms of technology, assessment and further research. Thirdly, the project was economically sustainable and required active participation and ownership by the community it served. Safe Water Network’s directors hoped to scale up and sustain the adoption of the Safe Water project. The commitment and participation of the villagers was truly heartening but would this enthusiasm continue? Would the villagers see value in this expenditure? Were there any barriers to the project’s adoption?

教學手冊:8B13A047
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