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MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying

Raymond Pirouz; Emily Chen-Bendle;

商品編號:9B13A014
出版日期:2013/07/05
再版日期:2013/07/05
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Online Media;Online Marketing;Media Buying and Planning;Digital Marketing;United States
難易度:5 - MBA/Postgraduate
內容長度:8 頁
地域:United States
產業:Information; Media &; Telecommunications;
事件年度:2011

MediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction of the business.

教學手冊:8B13A014
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