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The Cinnamon Case: Sales Negotiation (Role Play) - (A) The Seller

Samish Dalal; Rajiv Agarwal;

商品編號:9B12C046A
出版日期:2012/10/17
再版日期:2017/02/21
商品來源:Ivey
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Gen Exp)
涵蓋議題:Negotiation;bargaining;price fixing;India
難易度:5 - MBA/Postgraduate
內容長度:3 頁
地域:India
產業:Wholesale Trade;
事件年度:2012

The case presents a role play between a buyer and a seller who must negotiate a price for a perishable but rare commodity. The case covers the dilemma faced by buyers and sellers when they are in possession of limited information but must still attempt to negotiate a best-case scenario for themselves. This case involves the seller and is used with The Cinnamon Case: Sales Negotiation (Role Play) - (B) The Buyer.

教學手冊:8B12C046;
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