Research in Motion: Sincerely, a RIM Employee (A)
商品編號：9B12C020
出版日期：2012/04/24
再版日期：2012/05/03
商品來源：Ivey
商品主題：General Management/Strategy; Organizational Behaviour/Leadership
商品類型：Case (Library)
涵蓋議題：Communications;Leadership;Corporate Culture;Employee Attitude;Organizational Behaviour;Uncertainty;Canada
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada
產業：Information; Media &; Telecommunications;
事件年度：2011
On June 30, 2011, Research in Motion (RIM) co-CEOs, Jim Balsillie and Mike Lazaridis, unexpectedly found themselves facing serious public scrutiny, not from competitors, market analysts or consumers, but from one of their own senior executives. In an attempt to have their voice heard, an anonymous senior level RIM employee addressed an open letter to both Balsillie and Lazaridis, however the letter was sent to the online technology news provider Boy Genius Report (BGR). Upon BGR verifying the identity of the source RIM employee, the full contents of the letter were featured in an online BGR article, which quickly spread into mainstream media. The contents of the detailed open letter, provided various candid criticism of RIM leadership, product development and employee culture. In addition, the employee also offered personal insight and outlined specific actions necessary for RIM to improve and expressed their desire to see the company regain its once dominant position as an industry leader. In a year during which RIM already faced pressures from a dwindling market share, failed product attempts and a sinking stock price, Balsillie and Lazaridis needed to figure out how to respond to the claims of the letter publically, but more importantly how to communicate to RIM employees internally.
教學手冊：8B12C020
補充材料：9B12C021