Lego Group: An Outsourcing Journey
商品編號：9B10M094
出版日期：2010/12/01
再版日期：2017/05/10
商品來源：Ivey
商品主題：General Management/Strategy; International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：Outsourcing;Management Control;Global Strategy;Supply Chain Management
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Denmark; Czech Republic
產業：Manufacturing;
事件年度：2004
The last year's rather adventurous journey from 2004 to 2009 had taught the fifth-largest toy-maker in the world - the LEGO Group - the importance of managing the global supply chain effectively. In order to survive the largest internal financial crisis in its roughly 70 years of existence, the management had, among many initiatives, decided to offshore and outsource a major chunk of its production to Flextronics. In this pursuit of rapid cost-cutting sourcing advantages, the LEGO Group planned to license out as much as 80 per cent of its production besides closing down major parts of the production in high cost countries. Confident with the prospects of the new partnership, the company signed a long-term contract with Flextronics. This decision eventually proved itself to have been too hasty, however. Merely three years after the contracts were signed, LEGO management announced that it would phase out the entire sourcing collaboration with Flextronics. This sudden change in its sourcing strategy posed LEGO management with a number of caveats. Despite the bright forecasts, the collaboration did not fulfill the initial expectations, and the company needed to understand why this had happened. Secondly, what could LEGO management have done differently?
教學手冊：8B10M94;
補充材料：