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Robert Mondavi Corporation: Caliterra (B)

Brian Golden; Henry W. Lane; David T.A. Wesley

商品編號:9A99C005
出版日期:1999/02/25
再版日期:
商品來源:Ivey
商品主題:Human Resource Management; International Business
商品類型:Supplement
涵蓋議題:Marketing Management;Management Behaviour;International Business;Joint Ventures
難易度:5 - MBA/Postgraduate
內容長度:5 頁
地域:USA; Chile
產業:Food and Kindred Products
事件年度:1998

A new independent management staff was hired and most, including the new general manager, came from outside the wine industry. The new managers are having a difficult time trying to convince their parent to accept their judgement. Marketing is an area where significant differences in opinion began to arise. This case is a supplement to Robert Mondavi Corporation: Caliterra (A), case number 9A99C004.

教學手冊:8A99C04
補充材料: