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Robert Mondavi Corporation: Caliterra (A)

Brian Golden; Henry W. Lane; David T.A. Wesley

商品編號:9A99C004
出版日期:1999/02/25
再版日期:1999/04/12
商品來源:Ivey
商品主題:Human Resource Management; International Business
商品類型:Case (Field)
涵蓋議題:Quality;Management Behaviour;Joint Ventures;International Business
難易度:5 - MBA/Postgraduate
內容長度:22 頁
地域:USA; Chile
產業:Food and Kindred Products
事件年度:1997

The senior vice president of one of the world's leading producers of premium wine and head of a joint venture, faces a series of quality problems with the brand. At the same time, he has the unprecedented task of building a state of the art winery in less than 10 months or he risks losing the entire harvest. This case is intended to be used in conjunction with the Robert Mondavi Corporation: Caliterra (B) case, number 9A99C005, and the (C) case, number 9A99C006.

教學手冊:8A99C04
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