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Uber and Cornershop: An Acquisition in the Multi-sided Platform Space |
作者姓名:Jorge Tarzijan; |
商品類型:Case (Pub Mat) | 商品編號:9B21M036 |
出版日期:2021/04/07 | 內容長度:13 頁 |
In mid-2020, Uber Technologies, Inc. (Uber) acquired Latin American-based mobile application Cornershop, which delivered online grocery purchases to the consumer’s home. The operation involved technology firms based on multisided platforms. Uber, which focused on the intermediation of passenger transport, had expanded to businesses such Uber Eats for the delivery of restaurant meals, while Cornershop’s focus was the purchase and delivery of supermarket .....more
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Falabella: Growth Options in Uncertain Times |
作者姓名:Jorge Tarzijan; |
商品類型:Case (Pub Mat) | 商品編號:9B20M205 |
出版日期:2020/12/03 | 內容長度:17 頁 |
In 2020, Falabella, one of the largest Latin American multi-format and multi-country retailers, faced increasing competition from the online world. The growth of online giants posed significant challenges for Falabella’s senior executives, who needed to decide how to allocate investments in this highly competitive environment. There were also growth opportunities in the brick-and-mortar business in many Latin American countries. Falabella needed to .....more
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The Essex Shipwreck: Leadership in the Middle of Nowhere |
作者姓名:Stephen Mathew; Charles Ebbers; Lucas Monzani; |
商品類型:Case (Pub Mat) | 商品編號:9B20C049 |
出版日期:2020/11/26 | 內容長度:10 頁 |
On August 12, 1819, a crew set sail for the Pacific Ocean on a three-year voyage on the Essex whaling ship. On November 20, 1820, a giant sperm whale emerged from the ocean and critically damaged the Essex’s starboard hull. The crew consisted of the captain, two officers, three boat steerers, and 13 sailors, most of whom lacked experience. While the captain and officers of the Essex huddled to plan their next move, the crew trusted the first officer .....more
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La Protectora: Engaging in Social Media for a Social Cause |
作者姓名:Daiane Scaraboto; |
商品類型:Case (Field) | 商品編號:9B18A026 |
出版日期:2018/05/03 | 內容長度:9 頁 |
The case recounts the development and implementation of the first social media campaign at La Protectora de la Infancia (La Protectora), a centenary, Chilean non-profit organization offering education and social assistance to children in need. With a large number of non-profits operating in several domains across the country, competition for volunteers and donations was high in the sector. However, Chile had one of the most engaged social media markets .....more
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Lumni Inc.: Improving Society In A Sustainable Way |
作者姓名:Luis Felipe Marti Borbolla; Jose Alfredo Walls Gomez; June Cotte; |
商品類型:Case (Pub Mat) | 商品編號:9B18M011 |
出版日期:2018/02/14 | 內容長度:11 頁 |
In June 2017, a journalist was preparing a major news story about Lumni Inc. (Lumni), a company that he wanted to profile in the next issue of his Mexico City–based magazine. Lumni's mission was essentially a social one: to improve the conditions, access, and quality of higher education for young students, especially in Latin America. However, although its mission was originally non-profit, Lumni was not considered a non-governmental organization .....more
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Innovating at Arauco: Chile's Largest Forestry Company |
作者姓名:Carlos Osorio; Pratima Bansal; |
商品類型:Case (Field) | 商品編號:9B16M139 |
出版日期:2016/09/07 | 內容長度:8 頁 |
On February 27, 2010, Chile was razed by a three-minute earthquake of 8.8 magnitude on the Richter scale. More than 500 people died and nearly 400,000 homes were destroyed. The overall cost was estimated at US$20 billion. Over 70 per cent of the people who had died in the earthquake were from the coastal town of Constitucion. Celulosa Arauco y Constitucion (Arauco), a Chilean-based forestry and timber company, was Constitucion’s largest employer. .....more
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Lisco Acquisition of a Minority Interest of Orion |
作者姓名:Richard Howard; Kimberley Howard; |
商品類型:Case (Gen Exp) | 商品編號:9B13N008 |
出版日期:2013/06/12 | 內容長度:11 頁 |
A wealth management company in Chile that provided financial advisory services to high net worth individuals and pension funds was at a crossroads. After 15 years in business, the company had become very successful. To increase its value without incurring undue corporate financial risk, the owner, who has invested most of his personal wealth in the company, has the opportunity to make an investment in a similar wealth management company in Colombia. .....more
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3M Chile - Health Care Products (A) |
作者姓名:Terry H. Deutscher; Daniel D. Campbell |
商品類型:Case (Field) | 商品編號:9A99A004 |
出版日期:1999/05/05 | 內容長度:17 頁 |
Looking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or "botiquin" that could be used as a promotional gift. Managers at the company's world headquarters had not previously focused on branded first-aid kits. It was the same all over the world, a plain white box with the red cross in front. "You just can't brand a first-aid kit!" they .....more
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3M Chile - Health Care Products (B) |
作者姓名:Terry H. Deutscher; Daniel D. Campbell |
商品類型:Supplement | 商品編號:9A99A005 |
出版日期:1999/05/05 | 內容長度:4 頁 |
Looking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or "botiquin" that could be used as a promotional gift. 3M Chile launched the product with a limited promotional budget. Sales quickly exceeded their expectations. Now 3M Chile must decide whether a more aggressive promotional campaign will work. (This case is a sequel to 3M Chile - Health Care Products .....more
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Robert Mondavi Corporation: Caliterra (A) |
作者姓名:Brian Golden; Henry W. Lane; David T.A. Wesley |
商品類型:Case (Field) | 商品編號:9A99C004 |
出版日期:1999/02/25 | 內容長度:22 頁 |
The senior vice president of one of the world's leading producers of premium wine and head of a joint venture, faces a series of quality problems with the brand. At the same time, he has the unprecedented task of building a state of the art winery in less than 10 months or he risks losing the entire harvest. This case is intended to be used in conjunction with the Robert Mondavi Corporation: Caliterra (B) case, number 9A99C005, and the (C) case, .....more
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