Starlux Airlines: The Revenge-preneur's Dilemma
商品編號：W49327
出版日期：2026/03/27
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Aviation;Airlines;Revenge;Revenge-preneur;Family Business;Competition
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Taiwan
產業：Transportation and Warehousing
事件年度：2026
In 2020, Chang Kuo-Wei (commonly known as K.W.) launched STARLUX Airlines Co. Ltd. in Taipei, Taiwan after a family business dispute with his three half-brothers, following the death of their father. STARLUX Airlines Co. Ltd. became a highly successful international airline in just six years, competing against EVA Airways Corp., which was owned by his own family’s business Evergreen Group, a global shipping and hospitality conglomerate. K.W., who had been fired by his half-brothers from the position of chairman of EVA Airways Corp., founded his new airline under a business strategy known as “revenge-preneurship,” referring to the launch of a new venture to spite or damage another company or individual. In 2026, after six years of building his venture into a reputable business, K.W. was asked to return to the family business. However, doing so would mean abandoning the airline that he had proudly created, leading to a difficult dilemma. Should K.W. drop all competitive efforts against his half-brothers and abandon his own creation? Or should he continue his rivalry against the family business that had wronged him and prove himself the final victor?
教學手冊：Starlux Airlines: The Revenge-preneur's Dilemma - Teaching Note
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