AI at Scale: PepsiCo's Balancing Act of Growth, Efficiency, and Governance
商品編號：W48500
出版日期：2026/04/14
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：AI;governance;cloud foundation;risk assessment;CPG;generative AI;value marketing
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2025
This case explores PepsiCo’s enterprise-wide artificial intelligence (AI) transformation, highlighting how the company built a strong digital foundation and scaled AI across marketing, supply chain, finance, and governance. Beginning with a global cloud and data modernization effort, PepsiCo established the infrastructure and governance needed to treat data as a strategic asset. It then applied AI to drive consumer insights (via Pepviz?), hyper-personalized marketing, supply chain automation, and predictive analytics. The case also examines the financial trade-offs between CapEx-heavy automation and OpEx-driven generative AI initiatives, as well as the strategic and ethical challenges of deploying AI responsibly at scale.
教學手冊：AI at Scale: PepsiCo's Balancing Act of Growth, Efficiency, and Governance - Teaching Note
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