Xiaomi EV: Exploring Internationalization Amid Quality Crisis
商品編號：W46750
出版日期：2026/01/08
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：sustainable competitive advantage;speed of internationalization;entry mode;Comparative advantage of nations;phased vs. fast expansion;uppsala internationalization model;liability of emergingness;porter's diamond model
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：United States
產業：Transportation and Warehousing
事件年度：2025
By May 2025, Xiaomi EV, the electric vehicle (EV) division of Xiaomi Corporation (Xiaomi), experienced a significant decline in orders even after the SU7 model outperformed Tesla Inc. in sales in 2024. Analysts believed that this decline was due to a series of quality issues that plagued SU7 models, including problems with the parking assist system, software failures, manufacturing quality issues, and a fatal road accident. These issues arose at the same time that Lu Weibing, partner and president of Xiaomi, was working toward making Xiaomi EV one of the top five global automakers and contemplating a phased expansion into international markets beginning in 2027. Should Lu reconsider his decision to enter developed international markets late, or should he first focus on the domestic market by addressing the quality issues raised by customers? What should his internationalization strategy be?
教學手冊：Xiaomi EV: Exploring Internationalization Amid Quality Crisis - Teaching Note
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