Faced with a lagging domestic tech industry, serial entrepreneur Diyor Latipov needed to determine the next steps of his technology education for kids start-up, Unicode. Founded during Uzbekistan’s tech boom in 2021, Unicode taught coding basics to over 500 children ages 4 to 18 in a three-year period and developed a self-sustaining business-to-business model. In April 2024, Uzbekistan’s tech bubble had burst. Faced with budget cuts, schools were ending their contracts for Unicode’s lessons. Additionally, Unicode was struggling with high staff turnover rates. Reluctant to give up on Unicode, Latipov considered how to pivot to extend Unicode’s offerings and scope to meet the new market constraints.
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