The case examines a Philadelphia-based craft vodka brand, Stateside Vodka (Stateside), that prides itself on quality ingredients and a strong local identity. With growing demand and brand recognition in its home market, the company is contemplating an international expansion strategy. Stateside is exploring various aspects of the expansion process, including market analysis, strategic positioning, brand development, and potential international growth, and trying to identify key opportunities to inform the company’s decision-making.
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