The Chief Digital Officer (CDO) role was crucial for guiding organizations through digital transformation. The Chief Digital and Technology Officer (CDTO) for Momentum Group Limited faced the challenge of harnessing digital technology for competitive advantage. The CDO needed to navigate the complexities of the federated organizational structure to foster digital innovation and alignment across autonomous business units (BUs). The tension between leveraging existing capabilities and developing new digital initiatives within the BUs presented difficulties. How could the CDTO navigate the complexities to establish effective, digitally enabled business models?
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