Glamping Ukraine: An Entrepreneur’s Pivots, Agility, and Resilience Within War
商品編號：W44300
出版日期：2025/07/21
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：crisis;ukraine;entrepreneurship;lean startup;hospitality
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Ukraine
產業：Accommodation & Food Services
事件年度：2025
Glamping UA began in 2019 as the first glamping business in Ukraine. As the chief commercial officer, Andrii Rodkin managed strategic partnerships, client relations, and project execution and established two additional arms to the business: exporting products and glamping consultancy services. Rodkin and his business partner, Alex Konovalov, pivoted through the COVID-19 pandemic and Russia’s full-scale invasion of Ukraine. With 50 employees and growing operations, the business had a bright future. However, circumstances changed when Konovalov was conscripted. How could Rodkin manage the entire business and yet stay agile so he could adapt to the constantly changing economic and geopolitical circumstances around him?
教學手冊：Glamping Ukraine: An Entrepreneur’s Pivots, Agility, and Resilience Within War – Teaching Note
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