Haidilao: Internationalization Strategy for Cuisine and Culture
商品編號：W44166
出版日期：2025/05/01
再版日期：
商品來源：
商品主題：Entrepreneurship; International Business
商品類型：Case (Field)
涵蓋議題：Internationalization;Culture;Cuisine;Branding;Innovation
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：
產業：Accommodation & Food Services
事件年度：2025
Haidilao, a restaurant brand specialized in hot pot, a specific type of family-style dining experience, listed on the Nasdaq Stock Market in 2024. Founded in 1994 in the town of Jianyang in Sichuan Province, China, Haidilao grew from a four-table local restaurant to a global chain with over 1,300 locations across 13 countries as of 2024. In locations from Sichuan to New York, Haidilao’s persistence and success over the previous three decades could be attributed to a unique combination of cultural adaptation, service innovation, entrepreneurial spirit, strategic branding, and an agile and methodical approach to internationalization. In today’s volatile global business environment, how can Haidilao continue its journey of bringing cuisine and culture to the world?
教學手冊：Haidilao: Internationalization Strategy for Cuisine and Culture - Teaching Note
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