OLE Coffee: Balancing Growth with Sustainability
商品編號：W44009
出版日期：2025/07/03
再版日期：
商品來源：
商品主題：Marketing; Sustainability
商品類型：Case (Field)
涵蓋議題：Marketing;Social Media
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Kuwait
產業：Retail Trade
事件年度：2024
Award Winner at the Third Case Conference organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.
OLE Coffee (OLE), a Kuwaiti family-owned cafe, was led by chief executive officer Roufaida Boodai, who was passionate about sustainability. Despite implementing several eco-friendly practices, OLE had not effectively communicated its sustainability efforts to customers. Boodai faced a dilemma: should she continue treating sustainability as an internal value or should she leverage it to enhance customer loyalty and brand differentiation in a market where environmental awareness was not yet a priority?
教學手冊：OLE Coffee: Balancing Growth with Sustainability - Teaching Note
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