In August 2024, Starbucks Corporation terminated the services of its chief executive officer (CEO) who was facing performance pressure from the chairman emeritus of Starbucks, a hedge fund management company, and the board. The CEO had no prior experience in the restaurant industry and the board of directors had lost confidence in his leadership. After the termination, Starbucks announced the new CEO. What were the issues with the hiring of the CEO that was terminated? Was terminating his services the right decision? What should the new CEO’s turnaround strategy be for Starbucks?
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