Zywa: Empowering Gen Z Through Financial Inclusion
商品編號：W42182
出版日期：2025/01/31
再版日期：
商品來源：
商品主題：Finance; General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：financial inclusion;fintech;neobank
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：United Arab Emirates
產業：Finance and Insurance
事件年度：2024
AWARD WINNER - The Case Hub Case Writing Competition 2024
Zywa was a UAE-based fintech start-up focused on providing financial services tailored to Gen Z customers in the Middle East and North Africa (MENA) region. Founded in 2021, Zywa had gained significant traction in MENA’s neobanking space by offering financial services through a gamified banking app and a prepaid card for users between the ages of 11 and 25. Within a short period of time, it had attracted over 100,000 sign-ups as of 2023. However, as Zywa continued to grow and scale its operations, cofounders Alok Kumar and Nuha Hashem would face a host of challenges such as attracting new users, raising funds, turning profitable, complying with financial regulations in different markets, and accelerating financial inclusion among youth across MENA.
教學手冊：Zywa: Empowering Gen Z Through Financial Inclusion - Teaching Note
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